
Riverside Plumbing Co.
Home services · Camilla, GAA citywide ad campaign running on local drivers' cars
Challenge
Riverside relied on word of mouth and wanted the phone ringing across Camilla without paying for radio or print that's hard to measure.
What we did
We designed one glance-readable ad with an oversized phone number and placed it on a network of Brand Ambassador drivers who already commute the busiest routes in town. Every mile was GPS-verified and reported back weekly.
Results
- Ad seen across every major corridor in the service area
- Calls attributed to 'saw your ad on a car' rose sharply
- Weekly mileage and coverage reports for every driver
We didn't wrap a single truck of our own, and people still see our name everywhere they drive.





